Grameenphone recently started operations of its Experience Lab aligned with the company's philosophy of keeping customers on the forefront. 

What happens there is much simpler than what its name might suggest. “We give the products or services in the hands of our customers for them to play with and see what problems they face while using them. Getting this feedback in a very direct way helps us to fix the problems upfront in the product or service and ensures a good experience for our customers once it is launched” said Nithia Kumar, Head of Customer Experience.

Arild Kaale, Chief Marketing Officer of the country's largest service provider, is personally keen on ensuring that the focus on the esteemed customers’ experience improves and sustains whilst creating a world class benchmark. He further elaborated, “We have started the operations by testing our already launched products like the GP World WAP site and the recently launched web-self help E-care system in www.grameenphone.com. The insights we got from the sessions will be used for improvements in their respective upcoming launches. Improving processes and overall efficiency for a better customer experience is also something that a specialized team is working on here in Grameenphone”.

A telecom operator having these facilities is not a common industry trend and exemplifies how much Grameenphone is inclined towards changing the norms and putting the customer in focus.

Grameenphone is part of Telenor group which is present in 14 countries including a few in Europe. And with launch of the Experience Lab, Grameenphone is leading in the group (not just amongst Asian operators) with its commitment to customer experience.

Corporate Communications Department
Grameenphone Ltd.
Phone: 9882990